The Coliseum Central Business Improvement District includes Bass Pro Shops, Lowes, the Peninsula Town Center, Target, J.C. Penny and so many more stores, restaurants and specialty services.

Coliseum Central is located at the intersection of I-64 and I-664 and is situated halfway between Williamsburg and Virginia Beach

***Click here to view all of the businesses in Coliseum Central***

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Upcoming Events

November 21-23- 18th Annual Mayflower Marathon Food Drive, located at Peninsula Town Center

November 22 – Coliseum Central Holiday Parade presented by 1st Advantage Federal Credit Union and Center for Child & Family Services


Holiday Parade Applications

Coliseum Central Center of It All ..

Coliseum Central Business Improvement District, Inc. Mission Statement

To establish and maintain Coliseum Central as the dominant commercial center on the Peninsula and one of the major commercial centers of HR.

Recent News

2013 Holiday Parade Winners

Welcome New Businesses!

CVS Pharmacy - 918 W. Mercury Blvd.
Island Flavours Caribbean Restaurant - 2280 Executive Dr.
Williams O' Delicious - 1814-E Todds Ln.
Steak n' Shake - 2136 W. Mercury Blvd.
Lendmark Financial - 2040 Coliseum Drive, Ste.15
Mooyah - 36 Coliseum Crossing

Coliseum Central 2013 Holiday Parade